Politique de confidentialité

This Privacy Policy describes how e11ement.ca (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect information about your device, your interaction with the Site, and what we need to process your purchases. We may also collect additional information if you contact us for customer support, sign up for our newsletter, join our loyalty program, leave a review, or take our skin quiz. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: Web browser version, IP address, time zone, cookie information, the sites or products you view, search terms, and how you interact with the Site.

  • Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels. We use Google Tag Manager to manage these tags on our Site.

  • Disclosure for a business purpose: Shared with our processor Shopify and with Google through Google Tag Manager.

Order information

  • Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers and payment details from Visa, Mastercard, American Express, Discover, Diners Club, Shop Pay, Apple Pay, Google Pay, PayPal, and Bizum), email address, and phone number.

  • Purpose of collection: To provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping or local pickup, manage subscription orders, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, when in line with the preferences you have shared with us, provide you with information about our products or services.

  • Source of collection: Collected from you.

  • Disclosure for a business purpose: Shared with our processor Shopify, our payment processors, our shipping carriers, our subscription and loyalty program providers, and our sales channels, including Amazon, when you buy through them.

Customer support information

  • Examples of Personal Information collected: Your name, email address, phone number, order number, and anything you include in your message to us.

  • Purpose of collection: To provide customer support.

  • Source of collection: Collected from you.

  • Disclosure for a business purpose: Shared with our email and website service providers, only as needed to respond to you. Our contact form is protected by hCaptcha, which may collect device and usage information to prevent spam. You can read hCaptcha’s Privacy Policy here: https://hcaptcha.com/privacy.

Marketing, loyalty, reviews, and quiz information

  • Examples of Personal Information collected: Your email address, name, purchase history, loyalty points, product reviews you submit, and your answers to our skin quiz.

  • Purpose of collection: To send you marketing emails you have agreed to receive, manage your e11ement Points, show your reviews on our Site, and recommend products that suit you.

  • Source of collection: Collected from you.

  • Disclosure for a business purpose: Shared with our email marketing, loyalty program, and product review providers.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

  • We use shipping carriers to deliver your orders. They receive only the details needed to deliver your package.

  • We use third-party providers to run our newsletter, loyalty program, subscriptions, and product reviews. They only use your information to provide these services to us.

  • If you buy e11ement products on Amazon, Amazon’s privacy notice applies to that purchase: https://www.amazon.ca/privacy.

  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Some of our service providers may store or process your Personal Information outside of Canada, including in the United States. When this happens, your information may be subject to that country's laws.

Using Personal Information

We use your Personal Information to provide our services, including offering products for sale, processing payments, shipping and fulfilling your order, managing your loyalty points and subscriptions, and keeping you up to date on new products, services, and offers.

We only send you marketing emails if you have agreed to receive them, as required by Canada’s Anti-Spam Legislation (CASL). You can unsubscribe at any time using the link at the bottom of any email.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information, except where we must keep it longer to meet legal, tax, or accounting requirements. For more information on your right of erasure, please see the “Your rights” section below.

Automatic decision-making

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a few hours.

  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a few days.

Your rights

Canada (PIPEDA and Quebec Law 25)

e11ement inc. is a Canadian business. We handle your Personal Information in line with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws, including Quebec’s Law 25. You have the right to:

  • Ask what Personal Information we hold about you, and get a copy of it;

  • Ask us to correct information that is wrong or out of date;

  • Withdraw your consent for certain uses, such as marketing, at any time;

  • Ask us to delete your Personal Information, unless we must keep it by law.

To make a request, contact our Privacy Officer using the details in the “Contact” section below. We will respond within 30 days.

Residents of the European Economic Area and the United Kingdom (GDPR)

If you are a resident of the EEA or the UK, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. You also have the right to object to processing based solely on automated decision-making. To exercise these rights, please contact us using the contact information below.

We process your Personal Information under these lawful bases: your consent; the performance of the contract between you and the Site; compliance with our legal obligations; and our legitimate interests, which do not override your fundamental rights and freedoms.

We will initially process your Personal Information in Ireland, then transfer it outside Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Residents of the United States

Depending on the state where you live, you may have the right to access, correct, or delete the Personal Information we hold about you. To exercise these rights, or to name an authorized agent to make a request for you, please contact us using the contact information below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use different cookies, including functional, performance, and content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics

Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages.

_orig_referrer

Track landing pages.

_s

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

Our Site also uses cookies from hCaptcha, Vimeo, and our email marketing, loyalty program, and product review providers to make these features work.

How long a cookie stays on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or you delete them. Most of the cookies we use are persistent and expire between 30 minutes and two years after they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies, you can find it in your browser’s help file or through such sites as www.allaboutcookies.org.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Privacy Officer by email at info@e11ement.ca, or by mail using the details provided below:

Privacy Officer

e11ement inc.

210 Milner Ave, Unit 1

Toronto, ON M1S 4M7

Canada

Last updated: October 13, 2026

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. In Canada, you can contact the Office of the Privacy Commissioner of Canada at https://www.priv.gc.ca or 1-800-282-1376. If you live in Quebec, you can also contact the Commission d’accès à l’information du Québec at https://www.cai.gouv.qc.ca. If you live outside Canada, you can contact your local data protection authority.